Apr 11, 2022
In General discussions
Matrix and make Qutoutiao a more gamified and entertaining content platform, which is an important means for Qutoutiao to win users inside and outside the Fifth Ring Road. "Games, videos, etc. will account for a higher and higher proportion of the main products of the Qutoutiao APP." In an interview with Chinese entrepreneurs, Tan Siliang mentioned that Qutoutiao's short videos are still being developed internally, but it has been determined that they will not be used. Economic model leveraging. From the current point of view, it is not easy for Qutoutiao to win users in first- and second-tier cities, and the pressure to upgrade is also increasing day by day. According to the financial report, the net revenue of telemarketing list Qutoutiao in the first quarter was 1.1188 billion yuan, a year-on-year increase of 373.3%; the net loss was about 690 million yuan, an increase from the net loss of 302.6 million yuan in the first quarter of last year. Finding more users in the submerged and fifth-ring markets, and monetizing more through advertising and e-commerce is the result that Qutoutiao wants to see the most after successive changes of CEO and head of Qutoutiao’s business. Today, the sinking market still has room for development. According to McKinsey and Morgan Stanley forecast, by 2030, China's personal consumption will increase from 29.6 trillion yuan in 2016 to 65.3 trillion yuan, and more than 66% of the growth will come from sinking. market. However, players in the sinking market have begun to expand the market in first- and second-tier cities. Whether it is for turf telemarketing list competition or opening up battlefields in the hinterland of competitors, this battle of upgrading is a battle that must be completed, and only the successful entry into the five In the ring, it is possible for Pinduoduo to pierce the ceiling and become the next generation of "TMD" or "BAT".